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Innovate21st is designed to deliver critical components of a successful accelerator program, which are learning, guidance and financing.

Entrepreneurs may apply for Phase II of the program by July 15th, even if they missed Phase I.


About the Program

Phase II


Innovate21st is launching a new phase in the Acceleration & Investment Program, developed by idacapital and funded by Akiş REIT and corporate investors, in an effort to support new ventures.

The ongoing change caused by digitization on Retail, Shopping and Commercial Real Estate Spaces, is stepping into a new phase, as we call it the “New Normal”, a lot sooner than it is expected. 
The New Normal, still yet to take on its mature form will affect consumer behavior (health, security, entertainment, etc.) Legacy systems should rapidly adapt to these changes, paving the way to create
new opportunities for startups that have developed innovative solutions addressing these needs. 
Innovate21st focuses on this context.  With this Call, we boldly aim to
place Istanbul in the origin point of such changes and new solutions. We want to be the first investors and users of these solutions.  


In the second phase, we are expanding our focus to Retail & Proptech, Logistics, Digital Marketing & Big Data Analytics.

Phase I


The first phase of our program, Proptech and Retailtech Innovation Challenge For Post Covid-19 New Normal was launched in May 2020.

Covid-19 Innovation Challenge ended. Selected 5 startups kicked off demos with Akiş REIT.

1:1 mentor meetings were completed with 9 startups.

Selected 7 startups are being evaluated for Phase II.

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Focus Solutions

Shopping Malls

Office Spaces



Image by Carlos Muza


Image by chuttersnap

Brick & Mortar Retail 

Restaurants & Chain Businesses

Image by Cytonn Photography

Cross Border Trade

Image by Roberto Cortese

Digital Marketing

Eligibility Criteria

You should have:

  • Market validation from end-users or corporate buyers

  • Solutions in related areas and technologies

  • Existing operation in Turkey 

  • A Minimum Viable Product (MVP)

  • At least one full-time manager in Turkey

  • A desire to welcome coaching by Venture Capital Investors

  • Received not more than USD 1m

Focus Fields and Technologies​

Some of the technologies we are looking for:

  • Customer Experience

  • Sensors

  • AR / VR

  • Big Data

  • Live Video / Livestream Shopping

  • E-commerce enablement tools

  • Price Optimization

  • Digital Banking Experience

  • Fast Shopping

  • Cost Savings

  • Hyper-Personalization

  • Operations Efficiency

  • Data Capture

  • Artificial and Augmented Intelligence



1:1 meetings with investment analysts and you will get financial model design, unit economics analyses, growth and access to finance support in line with financial metrics
Up to $100,000 financing via Convertible Note 
24-week program focused on driving business growth and accelerated market penetration
Close communication with Venture Capital investors and experts in marketing, technology, legal & tax issues etc.
Marketing and Cloud Server perks
Opportunity to receive further financing from program backers
Opportunity to reach a wide network of Venture Capital investors & co-investors

Road Map

Program Subjects


Traction & Scale

Team & Execution

Customer Experience

Sustainable Differentiation

Problem & Vision

Unit Economics & Business Model

Sustainable Systems & Risk Management

Product & Lovable Solution

Go to Market Strategy

Equity & Funding Strategy


Program Timeline

July 1

Beginning of applications

July 15

Application deadline

July 1-20

Application evaluation and presentations of 1:1 with analysts

July 24

Announcement of start-ups that qualify for Acceleration Program

July 25

Program launch

Our Sponsor and Partners



Phone: +90 850 360 9677

Address: WorqCompany Akasya AVM,  No:426B, 34660, Üsküdar, İstanbul

E-mail: innovate21st@idacapital.com

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